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Markets/United States// 42 states live · 2,950 retailers
Markets · United States

Sell into the USwithout buildinga US operation.

The US is the biggest alcohol market in the world. It's also one of the hardest to enter. Tipple gives you a faster path, go live across 42 states without setting up a US entity, signing importer deals, or wrestling retailers one by one.

42
States live today, with more opening each quarter
2,950
Licensed retailers in our routing network
3-tier
Built for the system, not fighting against it
~8 wks
From signed contract to first US order shipped
Statue of Liberty
The Problem

Breaking into the US shouldn't take years.

Most brands spend 12-24 months setting up a US operation before their first order ships. You need a local entity, importer agreements, state licenses, and individual retailer negotiations. That's the old path.

1

Set up US entity

Lawyers, registration, bank accounts, 3-6 months minimum.

Slow
2

Sign importer deals

Negotiate state-by-state, handle compliance yourself.

Complex
3

Use Tipple

We handle the entity, importation, and routing. You ship product.

Fast
How it works

Three steps. Zero US operation.

Step 1

Customer checks out on your site

Your branded storefront. Your customer relationship. Tipple handles the compliant routing behind the scenes.

yourbrand.com/shop
2024 Pinot Noir750ml
$42
Total$45.50
Step 2

Tipple routes to the right retailer

State-legal. In-stock. Closest fulfillment. All checked in real-time by our routing engine.

Your Website
Routing engine
Licensed retailer
Step 3

Compliant delivery, every time

Age verification. State tax. Licensed seller of record. All the regulatory boxes checked automatically.

Age verifiedPass
State tax appliedPass
Licensed retailerPass
The Network

Built for the three-tier system.

The US three-tier system isn't optional. Tipple is architected around it, brand, distributor, retailer, with compliant routing at every layer.

You stay in your tier. We connect the others.

Tier 1Importers
Your brand
Importer of record
Tier 2Distributors
Regional distributor
State networks
Tier 3Retailers
Licensed shops
2,950+ locations
Tipple routes compliantly between all three tiers automatically.
Keep control

Your store. Your customer. Your growth.

This is not a marketplace. Tipple sits behind the scenes making the compliance work , while you keep the pricing power, the customer data, and the brand experience.

Pricing

You set the shelf price.

No distributor markup waterfall. Your SRP is the price the customer pays, and you keep the direct-to-consumer unit economics.

Your SRP$69
$46.92 net margin / bottle
Data

Every customer, across 42 states.

Sales by state, repeat purchase, product performance, reorder cadence. The visibility traditional distribution will never give you.

StateRepeat rate
CANapa red, case+34%
NYRiserva, six-pack+22%
TXRosé, mixed-12+18%
ILSparkling, gift+11%
Coverage

Live in 42 states.

Our licensed retailer network covers the markets that matter for DTC alcohol, and we open new states as routes become viable.

Your stack, not ours

Plug into what you already run.

No replatforming. No re-keying customers into yet another admin. Tipple integrates with the storefronts most alcohol brands already ship on, orders flow straight in for routing and fulfillment.

Shopifyshopify.com
Commerce7commerce7.com
WooCommercewoocommerce.com
BigCommercebigcommerce.com
// Custom storefront? Tipple ships a REST + webhooks API. Orders in, tracking out, settlement weekly.
Market intelligence

See what's actually happening in the market.

Most brands enter the US blind, and stay that way. With Tipple, every order, every state, every reorder is logged and exportable.

  • Sales by state, city, and ZIP, with population density overlays
  • Repeat purchase rate and time-to-reorder, per SKU
  • Product performance and allocation signal, live
  • Real demand data before you commit to a distributor deal
US performance · last 30 daysLive
Gross revenue
$182,440
+24.8%
Orders
1,418
+19.2%
States shipping
38 / 42
+2 this wk
StateOrdersAOV30d change
California412$146+32%
New York298$158+28%
Texas241$132+21%
Florida184$118+14%
Illinois121$124−4%

US-specific questions, answered

The compliance and setup questions we hear every week from brands looking at the US.

Do I need a US entity or importer agreement?+
Yes, but you don't need to go find one yourself. Tipple gets you set up with an importer, handles the COLA approvals, and stages your product in the US.
How is this compliant with the three-tier system?+
Every sale is transacted by a licensed Tier 3 retailer in the customer's state, using a supply chain that respects Tier 2 wholesale. Tipple is routing infrastructure, we connect your store to the right retailer, not a licensee ourselves. No grey areas.
Which states are live today, and which are coming?+
42 states are live including CA, NY, TX, FL, IL, WA, CO, MA, and most other mid-to-large DTC markets. Utah, Pennsylvania, Alabama, Mississippi, Kentucky, Delaware, and Hawaii are the main gaps, some will never be economic for DTC alcohol. We publish the coverage list as it updates.
What happens to my customer relationship?+
You keep it. The customer buys on your site, the order confirmation is from your brand, the tracking is branded, and the customer data lives in your CRM. Tipple never markets to your customers or surfaces the fulfilling retailer's brand to them.
How long from signed contract to first US order shipped?+
Roughly eight weeks for a brand on Shopify, most of that is first-bottle inbounding to US bonded warehouses. Integration and state-coverage setup take around two weeks in parallel.
What does this cost?+
A flat monthly platform fee. It depends on your brand, the number of states you want to enter. Talk to us for your number.