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The fastest way
to serve trade
demand in Europe.

A bar in Paris. A restaurant in Amsterdam. A retailer in Milan. Trade buyers are asking for your product. The demand is there, the problem is the route.

With Tipple, send buyers to your own brand-owned B2B storefront. They build a cart, see delivered pricing with duties paid, and check out. We handle tax, excise, movement, fulfilment, invoicing, payments and credit checks behind the scenes.

🇫🇷
Bar Le Flore
ON-TRADE
"Can we order 10 cases?"
🇳🇱
Restaurant De Kas
ON-TRADE
"Send a quote for the full range."
🇮🇹
Enoteca Ronchi
OFF-TRADE
"What's delivered pricing?"
Tipple B2B
Brand storefront + trade portal
VAT checkTax + exciseMovementPick & packInvoicingCredit
Paid order
Order#TRD-04812
Delivered€2,840.00
DutyPaid
TermsNet 30
Cleared in checkout
Buyer experience

For buyers,
it feels simple.

No long email chains. No waiting for a distributor to reply. No spreadsheet ordering. Just a brand-owned storefront where qualified buyers can place a paid order in minutes.

01
Visit your B2B storefront
Brand-owned, on your domain. Buyers land where you sent them.
Your brand
TRADE / B2B PORTAL
CATALOGUEPRICING
02
Enter VAT details
Verified instantly, VAT, fraud and credit checks happen behind the scenes.
VAT numberFR 40 303 265 045✓ Verified · 30-day credit eligible
03
Build the cart
Real-time stock and trade pricing. Save templates for repeat orders.
Signature 70cl × 12€468
Reserve 70cl × 6€414
Cask edition × 3€312
04
See delivered pricing
Tax, excise and shipping rolled in. Duties paid, no surprises at the door.
Goods€1,194.00
Excise€312.00 paid
VAT (FR 20%)€238.80
Delivery€48.00
Delivered€1,792.80
05
Pay or take terms
Card now, or 30-day credit if checks pass. Tipple handles collection.
Net 30 creditAuto-approved
Card nowAlways available
Order routed to Tipple, fulfilment, invoicing & collection handled.
SoR · TPL-NLEX-DUTY · PAIDSLA · 48h

If checks pass, they get credit terms

Buyer passes VAT, fraud and credit checks → can order on 30-day terms automatically, no follow-up needed.

If checks don't pass, they can still buy

Anyone can still check out instantly by card. No buyer is turned away while you wait on paperwork.

You manage from the portal

Approve buyers, set pricing per customer, run promos, track invoices, all from one trade portal.

Duty paid · 6 markets

Sell duty paid in six European markets.

Tipple supports duty-paid B2B sales to bars, restaurants and retailers in France, the Netherlands, Belgium, Denmark, Spain and Italy. A qualified trade buyer can order from your B2B storefront and see the delivered cost with duties paid.

Direct to bars, restaurants & retailers.

Buyers see delivered pricing in cart, with duties already paid. Stock fulfils from Tipple warehouses in the Netherlands, the UK or Ireland.

Once your stock is in a Tipple warehouse, your B2B storefront can go live in days.

Tipple handles duty paid
  • Tax & excise calculation
  • Tax filing
  • Duty-paid delivery
  • Warehousing
  • Pick, pack & dispatch
  • Courier or pallet transport
  • Invoicing
  • Payment collection
  • Credit checks
  • 30-day buyer credit
Duty-paid marketsLIVE · 6/6
6European markets
Direct-to-trade, duty paid in cart.
🇫🇷France
🇳🇱Netherlands
🇧🇪Belgium
🇩🇰Denmark
🇪🇸Spain
🇮🇹Italy
Fulfilment from
NL · NetherlandsLIVE
UK · United KingdomLIVE
IE · IrelandLIVE
Duty suspended · 27 countries

Serve wholesalers across all of Europe.

When you want to sell to wholesalers and distributors, Tipple supports duty-suspended movement across 27 countries.

27countries
duty-suspended
movement
Duty paid + suspended Duty suspended
FRFRANCE
NLNETHERLANDS
BEBELGIUM
DKDENMARK
ESSPAIN
ITITALY
DEGERMANY
IEIRELAND
ATAUSTRIA
PTPORTUGAL
SESWEDEN
FIFINLAND
PLPOLAND
CZCZECHIA
SKSLOVAKIA
HUHUNGARY
ROROMANIA
BGBULGARIA
SISLOVENIA
HRCROATIA
EEESTONIA
LVLATVIA
LTLITHUANIA
LULUXEMBOURG
CYCYPRUS
MTMALTA
GRGREECE
Tipple handles duty suspended
  • Duty-suspended movement
  • Warehousing
  • Pick, pack & dispatch
  • Courier or pallet transport
  • Invoicing
  • Payment collection
  • Credit checks
  • Credit terms
One stock position
NL · NetherlandsHUB
UK · United KingdomHUB
IE · IrelandHUB

A wider B2B route for larger trade orders, without building movement, warehousing and payment setup market by market.

Trade portal

Your brand
stays in control.

Tipple is not a distributor. You own the buyer relationship. You decide who can buy, which countries are open, what each customer pays, what discounts apply, and how each order is fulfilled.

PricingCustomersPromotionsMarkets
Customer-specific pricing
Soho House Group · ON−12%
Le Caveau · FR−8%
Selfridges · UKTier A
Pacha · ESOverride
Wholesale pricing
Tier A, > 200 cs€38.00
Tier B, > 50 cs€42.00
Tier C, > 12 cs€46.00
Promotions
BUY 10 GET 1Signature 70cl · ES & IT
RETRO 4%Q3 volume rebate · ON-trade
−15% LAUNCHCask edition · NL only
Country availability
// rule_07if customer.country in [FR, NL, BE]and tier == "ON-trade"show: full catalogue
Buyer approvals queue3 pending
Live stock, NL2,418 cs

Inside your trade portal, you manage every commercial lever, from product listings and tier pricing to promotions, retro deals and live stock, without leaving the platform.

  • Product listings
  • Trade pricing
  • Country availability
  • Customer-specific pricing
  • Wholesale pricing
  • Discounts
  • Retro deals
  • Buy X, get Y promotions
  • Pricing overrides
  • Incoming orders
  • Invoices
  • Live stock
  • Buyer approvals
  • Credit limits & terms
Storefront for buyers. Portal for your team. One clean B2B sales channel.
From demand to paid order

A clean route from demand to order.

Without Tipple

The slow lane

You have to find a local distributor in every market, build the relationship, wait until they take you on, then redirect every buyer to a third party.

  • Months of distributor outreach per market
  • Buyers sent to a 3rd party, relationship lost
  • Long email chains to confirm pricing
  • Spreadsheet ordering kills momentum
  • No data on who's buying or where
With Tipple

One clean route

Send buyers to your own B2B storefront. They build a cart, see delivered pricing, and check out, Tipple handles everything operational behind the scenes.

  • Branded B2B storefront, live in days
  • VAT, fraud and credit checks at signup
  • Delivered pricing with duties paid, in-cart
  • Pay by card, or 30-day terms automatically
  • Tax filing, movement, fulfilment handled
Distributors

Work with your
distributors, not against them.

Tipple does not need to replace your distributor network. Use Tipple where you need coverage, and route orders to distributors where you already have it.

In a market where you have no distributor, we serve buyers directly through your storefront. In a market where you do, buyers still order through your brand, Tipple handles checkout, invoicing and payment, then routes the order to the right distributor for fulfilment.

Seller of record, tax structure and routing are configured to your setup, market and buyer type.

Two routes. One buyer experience.
Market without distributor
Tipple fulfils direct
We warehouse, ship, invoice and collect. Buyer never leaves your brand.
→ Tipple
Market with distributor
Order routed to your partner
Tipple captures the checkout, hands off fulfilment to your local distributor.
→ Distributor
Wholesale & distributors
Duty suspended across 27
Larger orders, cleaner movement, one stock position.
→ Bonded
Brand storefront
Always one experience
Wherever the order is fulfilled, the buyer sees your brand at checkout.
→ You
Buyer · cart · checkout · payment
routes intelligently
Built for all brands

Spirits, wine, beer,
RTDs, low/no.

Tipple is built for alcohol brands that already have buyer interest and need a faster way to serve it.

You have trade buyers asking for your productInbound demand from bars, restaurants, retailers or wholesalers in Europe.
You want to sell in EuropeDuty paid in 6 core markets, duty suspended across 27 countries.
You don't want to wait months per marketNo local distributor required to start. Storefront live in days.
You want to control the buyer experienceBrand-owned storefront, buyer relationship stays with you.
You want the operational work handled properlyExcise, tax, fulfilment, invoicing, credit, handled, not bolted on.
Demand → paid order

Launch your B2B storefront.
Start selling in days.

If trade buyers are asking for your product, give them a way to order. Brand-owned storefront, six duty-paid markets, twenty-seven duty-suspended countries, managed from one trade portal.

No local distributor neededNo manual order processLive in days